When the discussion is about monetizing online content, which is better, AdSense or AdX, is a very common question among all of us; it is a question that always puzzles the minds of a lot of publishers. Firstly, both platforms are very powerful tools to generate ad revenue, but the services of both tools are different, and on the other hand, it is important to learn which is best for different types of publishers. Understanding the differences of these tools will help you in making your choice perfect for your business online.
Which is Better, AdSense or AdX? Let’s Understand Its Basics
Before understanding which is better, AdSense or AdX, it is important to understand what these tools are. Starting with Google AdSense, it is a platform that helps in displaying content-based advertisements on partner sites, which gives an allowance to publishers to earn a profit for every ad click made.
On the other hand, the Google AdX, also known as Google Ad Exchange, is a platform where publishers can sell their ad inventory to advertisers and agencies using real-time bidding technology. It is a platform that helps publishers connect with a wider range of advertisers through real-time bidding.
Also Read – Is AdX owned by Google? Here’s What You Need to Know
Moreover, it is considered that AdSense is for beginner-level publishers, it is because it is easy to set up, which makes it the best choice for them. Whereas, the AdX is especially designed for larger and professional-level publishers and media companies who are looking for higher revenue potential and greater control over ad inventory.
Difference Between Google AdSense and AdX
There are some major differences between Google AdSense and AdX that you must look for:
Eligibility Requirements:
- AdSense: It is easy to qualify if you have original and high-quality content with regular traffic, so you are eligible for it.
- AdX: It needs a higher level of traffic volume, and it often needs direct partnership with a certified publishing partner of Google.
Ad Control and Customization:
- AdSense: It has basic control over ad formats and placements.
- AdX: It has some advanced features such as dynamic allocation, private deals, preferred deals, and the ability to set price floors.
Ad Inventory:
- AdSense: Place AdSense code on the website to display ads.
- AdX: Must have ad inventory available for sale through Ads Manager.
Potential of Revenue:
- AdSense: It offers decent revenue, specifically for niche content with steady traffic.
- AdX: It gives a higher level of revenue through real-time bidding, floor price controls, and access to premium advertisers.
Reporting and Analytics:
- AdSense: It offers a very simple report with basic performance metrics.
- AdX: It gives proper depth of analytics and robust reporting tools for experience publishers.
Payment Threshold:
- AdSense: Payments are made monthly once a minimum threshold has been reached.
- AdX: Payments are made through Ad Manager once a minimum threshold has been reached.
What is the Right Choice for You: AdSense or AdX?
Are you still wondering which is better, AdSense or AdX? So let us make it simple for you. It primarily depends on the scale, goals, and resources of publishing. If you are a beginner and follow a hands-off monetization method so you should pick AdSense. But if you are a professional and well-experienced publisher who is looking forward to maximizing revenue s you should miss picking AdX.
Conclusion
Choosing between which is better AdSense and AdX is not just about deciding the superior platform, but it is about choosing what is the perfect fit for your current stage of growth. As a beginner, you should start your ad journey with Google AdSense. After that, when your traffic starts increasing and your content gets expanded, you should jump onto the Google AdX or Google Ad Exchange for much higher revenue and more control over the advertising strategy.